Social Media Campaigns
Design, Photography, Campaign Design, Illustration
Social media content designed for Scholastic Book Fairs. The objective was to revive the Scholastic Book Fairs social media presence through fun, vibrant and crafty posts. These were aimed at parents and teachers utilizing a faux cut paper look and then transitioning into an evergreen look. Custom illustrations and paper crafts were supplemented for diversity and drove more engagement for our pages.
Papercraft corner book marks featuring Pig the Pug, Pete the Cat, Greg Heffley, and Dog Man. These were created in response to a DIY character bookmark trend on Instagram and Pinterest. This was part of a larger initiative to provide parents with easy, affordable, and character-centric activities to work on with their children.
Downloadable toolkit posts for schools.