Book Fair Awareness Campaign
Design for social media, online shop, and email
A paid social campaign aimed at parents to announce the return of in-person Book Fairs to schools. Social media posts were rolled out over the course of two months and directed users to a landing page on the Scholastic website. On this landing page, parents could find out when a Fair is scheduled to arrive at their child’s school, and also shop online.
Although most of these received a similar amount of engagement, we found that the messaging with a discount and featured products on Instagram did about 35% better than the others.