Read A Latte Winter Reading Challenge

Branding, Photography, Campaign Design, Product Design and Production

Read A Latte was the theme of the 2024 Des Plaines Public Library winter reading challenge for adults and teens. Patrons could submit a ballot entry for each book read between January 2nd and February 25th, either in person or online, and be entered into a raffle for gift cards. Branded mugs were awarded upon everyone’s first entry.

The promo photoshoot contains winter decorations I already had at home. Library books can be difficult to photograph, so I used my collection of A Series of Unfortunate Events by Lemony Snicket. The mug was made dark blue with light blue speckles like a starry night sky.